Peranan Perangkat Desa Padang Kecamatan Pagar Gunung Kabupaten Lahat dalam Meningkatkan Partisipasi Bermasyarakat Generasi Z

Abstract

The participation of Generation Z in the life of the village of P adang is still low, even though they have great potential as creative and adaptive agents of change. Village officials, as managers of development, face challenges in encouraging Gen Z to actively participate in various village activities. This study aims to explore the role of village officials in facilitating increased participation of Gen Z, identifying the obstacles faced, and examining the innovations implemented to activate their involvement. The method used is descriptive qualitative with data collection through observation interviews and documentation to understand the social dynamics and empowerment strategies implemented. The results show that village officials have made efforts to carry out their role as facilitators with an open and innovative approach, using social media as a means of communication and channeling Gen Z's creative ideas. Obstacles such as budget constraints, differences in mindset and technological capabilities between officials and Gen Z, and a participatory space that is not yet inclusive are still encountered. Various innovations have begun to be implemented, such as empowering youth organizations, adjusting programs to suit Gen Z's interests, and utilizing digital technology to expand participation. This study emphasizes the importance of creative and adaptive village officials to optimize the role of the younger generation in village development.